Competitors Become Partners: CHEFIN and ChefMaison Partner to Launch in the UK, Redefining Private Dining
Sydney / Amsterdam / London – [8 Sep 2025] – In a bold move that turns competition into collaboration, CHEFIN and ChefMaison today announced a strategic partnership to launch their combined services in the United Kingdom.
CHEFIN, the market leader in Australia founded by Petko Petkov and Sukey Xu, has already served over 100,000 guests across 150+ cities in Australia, the US, Brazil, and Hong Kong. Renowned for its effective sales channels and streamlined operational processes, CHEFIN has become a trusted name for curated, stress-free dining experiences worldwide.
ChefMaison, founded by Vincent Roest and Casper Engelkens, is the market leader in France, Belgium, and The Netherlands, with 800+ chefs serving more than 60,000 guests from 45 countries. ChefMaison’s platform stands out with its “Zero Commission” model. UK chefs enjoy 0% commission, earning the full amount and preventing inflated consumer prices common on other platforms (e.g., 25% yhangry, 18% Takeachef, 30% average agency). This makes private chef services more accessible and affordable, redefining luxury dining.
By joining forces, the two companies are combining their strengths to bring a fresh and competitive offering to the UK. The partnership gives ChefMaison access to CHEFIN’s global concierge-led operations and high customer retention, while CHEFIN benefits from ChefMaison’s proven lead-generation model, established European presence, and zero-commission approach.
“The UK has one of the most dynamic dining markets in the world, and we see this as the perfect stage for our collaboration,” said Petko Petkov, Co-Founder of CHEFIN. “By uniting CHEFIN’s operational expertise with ChefMaison’s innovative technology, we’re setting a new benchmark for private dining in Britain.”
The joint UK launch underscores a broader trend in the hospitality sector: competitors becoming collaborators to accelerate growth and expand market reach.
“From day one, ChefMaison’s mission has been to make private chefs accessible to everyone,” said Vincent Roest, Co-Founder of ChefMaison. “Partnering with CHEFIN enables us to scale faster in the UK, while ensuring our chefs and clients experience the highest standard of service.”
With this launch, UK hosts and food lovers will now have access to a world-class network of chefs, personalized dining experiences, and the peace of mind that comes with two industry leaders working hand in hand. For chefs, it means a very reliable partner with a revolutionary 0% commission model, and on the other hand a concierge-level assistance for complex and custom private dining needs.
Media Contact:
[Sukey Xu]
[Co-founder]
[sukey@chefin.com]